Our company focuses on establishing harmony corporation culture while our commercial activities, thus formed our own corporation culture that includes company prospect, mission, business concept, management concept, core value and so on. We take our culture into products to enhance our competitiveness, and finally to become the leading company of dye intermediates industries around the world.
To establish "Xinyu" brand, leading the world hair dye industry
Create more profits to customers
Provide more chances to employees
Create more benefits to society
Take people as foremost. Take honesty as basis. Create value and seek for perfect.
Create more value for customers with our best products and services
Create more value for company with customers’ satisfaction
Continuous improvement. Strive for excellence
Standard of Employees’ Behavious
For man: honesty, collaboration, keep on learning.
For work: serious, creative, strive for excellence